Revenue Intelligence · Data Architecture · Enterprise Analytics
Anthony
Orji
Revenue Intelligence Architect — Data & Analytics Systems

I build enterprise-grade analytics systems at the intersection of revenue operations, financial governance, and data architecture — connecting CRM pipelines to cash outcomes across sales, delivery, and finance.

From the first bid to the final dollar collected — every system tells the same revenue story.

Microsoft Fabric Power BI SQL Smartsheet Salesforce DAX Python / PySpark Workday Revenue Operations
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6+
Years Experience
$500K+
Payment Backlog Cleared
7
Case Studies
9
Gold Fact Tables Built
30+
Projects Tracked
Enterprise View
Seven Systems. One Revenue Story.

Each case study is a node in a single connected revenue intelligence architecture — from the first commercial signal to the final dollar collected.

05
🏭
CAO Bid Intelligence
Commercial Analytics
Stops margin-destroying bids before they go out
15 Go/No-Go rules · Margin-first bidding
06
🔗
CRM Revenue Lifecycle
HubSpot Deal-to-Cash Architecture
Unifies siloed CRM, finance & ops into one revenue lineage
35 KPIs · deal_id propagates end-to-end
03
💰
Contract-to-Cash
Revenue Operations
Converts signed contracts into collected cash — faster
$500K+ backlog cleared · Stage-gated AR
02
📊
PMO EVM Architecture
Portfolio Performance
Makes margin erosion visible before it becomes a loss
7% cost reduction · 30 projects tracked
04
💼
Bonus Accrual & Workday
Finance Operations
Eliminates year-end P&L surprises from manual comp calculations
Year-end P&L corrections eliminated
Enterprise Intelligence Layer
01
RevPipeline360 · Microsoft Fabric Lakehouse
Bronze → Silver → Gold · Direct Lake · Power BI
Turns fragmented revenue data into a single governed intelligence layer — real-time, sub-second
9 Gold fact tables · 5 dims · 82% win rate tracked · Sub-second refresh
Governance Layer
07
🏛
KPI Governance & Decision Intelligence Framework
25 Certified KPIs · Threshold Triggers · Operating Cadence
One certified definition per metric — governing all six systems simultaneously
6 source systems · 25 KPIs · 8 decision triggers · Daily → Quarterly cadence
Commercial Signal
Cash & Intelligence
Case Studies
Featured Work
01
Data Engineering
RevPipeline360 — Microsoft Fabric Lakehouse Build
Problem Revenue visibility is fragmented across disconnected sources — no single view of pipeline health, win rates, or forecast accuracy.
Solution A Bronze→Silver→Gold Fabric lakehouse with Direct Lake semantic model delivering a unified revenue intelligence layer — real-time, sub-second refresh.

End-to-end Fabric analytics pipeline — medallion architecture, PySpark notebook transforms, Direct Lake semantic model, and a Power BI Revenue Intelligence dashboard tracking 1,200 leads with 82% win rate.

Microsoft Fabric PySpark Direct Lake DAX Power BI Star Schema
View Case Study
RevPipeline360 Dashboard
02
PMO Analytics
PMO Performance & EVM Architecture
Problem Projects bleed margin silently — cost overruns are invisible until finance closes the books, too late to act.
Solution A governed EVM architecture across 30 projects surfacing CPI, SPI, EAC, and ETC in real time — cutting project expense 7% through early visibility.

Governed reference architecture for portfolio performance intelligence spanning BQE Core, Smartsheet, and Power BI. Built a 30-project EVM tracker with CPI/SPI/EAC/ETC metrics and executive dashboard.

Power BI Smartsheet BQE Core EVM DAX
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PMO EVM Dashboard
03
Revenue Operations
Contract-to-Cash Lifecycle Architecture
Problem Signed contracts stall between teams — milestones go unbilled, invoices age, and cash sits uncollected while everyone assumes someone else is tracking it.
Solution A stage-gated C2C tracker enforcing billing milestones across Sales, Finance, and Operations — clearing $500K+ in payment backlog through automated routing and executive pipeline visibility.

Stage-gated C2C tracker integrating Salesforce and Smartsheet across Sales, Finance, and Operations. Cleared $500K+ in payment backlog through automated milestone tracking, role-based routing, and executive pipeline dashboards.

Salesforce Smartsheet Power BI Revenue Ops Stage Gates
View Case Study
Contract to Cash Dashboard
04
Finance Operations
Bonus Accrual Architecture & Workday Mapping
Problem Incentive compensation is calculated manually and late — causing year-end P&L surprises and reconciliation chaos across HR, Finance, and operations.
Solution A Power Apps + Dataverse scoring engine with tier-based multiplier logic and a monthly Finance extract — eliminating year-end corrections entirely, fully mapped to Workday.

Incentive compensation platform built with Power Apps, Power Automate, and Dataverse. Composite productivity scoring engine (utilization × realization), tier-based multiplier logic, and monthly Finance reporting extract — eliminating year-end P&L corrections. Fully mapped to Workday HCM, Financials, and Adaptive Planning.

Power Apps Power Automate Dataverse Workday HCM Adaptive Planning BQE Core Power BI
View Case Study
💼
Finance Operations
05
Web Application  ·  Industrial Services
CAO Bid Portfolio — Industrial Bid Intelligence Engine
Problem Industrial services firms win the wrong contracts — chasing bids on gut feel, underpricing risk, and discovering margin problems only after mobilisation.
Solution A React bid intelligence engine enforcing 15 Go/No-Go rules across adjusted margin, commodity sensitivity, pursuit ROI, and capacity — before a bid goes out the door.

React 18 SPA with a two-layer contract economics engine purpose-built for industrial services outsourcing. Evaluates bid viability across 15 deterministic Go/No-Go rules — incorporating adjusted margin, byproduct commodity sensitivity, pursuit cost ROI, site audit gate, and capacity concurrency monitoring.

React 18 Azure MSAL Microsoft Graph API OneDrive Excel Go/No-Go Engine Contract Economics GitHub Pages
View Case Study
🏭
Industrial Services
06
Data Architecture  ·  Revenue Operations
CRM Revenue Lifecycle Architecture — HubSpot Deal-to-Cash
Problem Revenue data lives in silos — CRM, finance, and operations each tell a different story with no shared lineage from deal to cash.
Solution An enterprise data architecture propagating a single deal_id from commercial close through contract, delivery, billing, and cash — with a 35-KPI catalog and full warehouse governance.

Enterprise-grade data architecture connecting HubSpot CRM commercial pipeline to operational delivery, billing, and profitability analytics. Full revenue lineage from deal_id through contract, asset, invoice, cost, and margin — star schema with 4 grain-declared fact tables, 7 SCD-typed dimensions, and complete warehouse governance documentation.

HubSpot CRM Star Schema SCD Type 2 Revenue Lineage SQL Contract-to-Cash KPI Catalog Asset Lifecycle
View Case Study
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Revenue Architecture
07
Enterprise Governance · Decision Intelligence
Enterprise KPI Governance & Decision Intelligence Framework
Problem Different teams report different numbers for the same KPI — misalignment, broken trust in reporting, and delayed decisions across Sales, Finance, and Operations.
Solution A 25-KPI certified dictionary governed across 6 source systems through a single Fabric semantic model — with threshold-based decision triggers, ownership routing, and a defined operating cadence.

Single source of truth for every revenue, margin, utilization, and pipeline metric. Threshold breaches trigger automated Power Automate alerts to the right owner — eliminating manual monitoring and the "which number do we use?" problem permanently.

KPI Governance Semantic Model Decision Triggers Power Automate MS Fabric Operating Model
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KPI Governance
Anthony Orji

About Me

Data Analyst and BI professional based in Chicago with 6+ years of experience in analytics, revenue operations, and cross-functional delivery. I build systems that turn operational data into actionable intelligence.

My work spans the full analytics stack — from lakehouse architecture and ETL pipelines to governance workflows, executive dashboards, and business process automation.

BI & Visualization
Power BIDAX TableauDirect Lake
Data Engineering
MS FabricPySpark SQLPython
Platforms
SmartsheetSalesforce WorkdayHubSpotBQE Core
Automation
Power AppsPower Automate Data ShuttleAzure